Most all ad networks use the standard
IAB ad formats. Which one you want to use is typically determined by where you want to place the ad on your blog and also by your conversion goals.
The most commonly used ads are
Google Adsense.
Chitika is a newer company that has a different ad type that typically leads to high conversion rates.
If you want to add one of these as a component to your blog, you can use our new
component code generator to get the code you'd need. See the Chitika ads on the left column of
Hail the Ale! for an example of what this looks like.
If you want to integrate the ads into your articles or categories, you'll need to customize the appropriate template and place the ad code where you want it to appear.